MLM: An Important Marketing Truth: Retention Beats Recruiting
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
DIRECT SALES consultant practice tips. DIRECT SALES Sales Tax Issues must be addressed to avoid liability for taxes and penalties. Nexus for DIRECT SALES Sales and Use Tax represents a unique analysis that involves activity by distributors in promoting, recruiting and training in a state. DIRECT SALES Legal and MLMLegal.com and Babener and Associates provides expert DIRECT SALES Consultant and DIRECT SALES Consulting advise on DIRECT SALES corporate, DIRECT SALES software, DIRECT SALES Compensation, DIRECT SALES Taxes, etc. DIRECT SALES Consulting is an important component for DIRECT SALES startup. Careful Choice of DIRECT SALES Software is another component of DIRECT SALES Corporate. An DIRECT SALES Consultant and DIRECT SALES Law and DIRECT SALES Legal is part of the DIRECT SALES Startup Team. DIRECT SALES Compensation must be reviewed by an DIRECT SALES Consulting standpoint by an DIRECT SALES Consultant and DIRECT SALES Legal and DIRECT SALES Law professional and programmed by a DIRECT SALES Software and DIRECT SALES Technology provider.
Something to Think About....
Both networkers and network marketing companies should think long and hard about this information - especially in light of the fact that most network marketing companies feel lucky if they can retain 15 to 20 percent of their recruited distributors on a long-term basis.
A little special treatment can make all the difference in retaining customers and distributors. And it beats spending piles of money on advertising and administrative costs. Similarly, individual distributors are well advised to give their downline distributors and their customers the kind of treatment and care that will make them want to stick around.
In the same vein, two critical statistics were noted at Mary Kay relating to a distributor's first year. First, it was discovered that the majority of terminations occur during the first year. Second, it was found that the highest number of new recruits are brought in by distributors during their first year. In short, new distributors are highly important to a network sales organization, yet they are the most likely to drop out of the program. In addition, one Mary Kay executive noted that a study revealed that one in ten new distributors never really "got going."
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